As the changes with branding are made, Rush Street will have to be vocal that they are still the same but rebranding their offering. The Wells Fargo Center is home to the BetRivers Lounge, a new venue for sports betting, but the name was confusing to patrons. The company has worked hard to move the Rivers brand into the limelight as the changes are being made. Rush Street Gaming is the operator behind the SugarHouse brand. The online casino will change to BetRivers in the future as well as the sportsbooks of the brand. While the land-based casino will be known as Rivers, the PlaySugarHouse online brand will stay the same for now. The official switch will see the venue take on the Rivers name, with the brick and mortar site to change. SugarHouse/Rivers Sportsbook is still not available on iOS, an issue that we explained in detail here.The SugarHouse Casino is rebranding, set to become the Rivers Casino Philadelphia on October 29 th.

This rebranding represents a $15 million reinvestment in the property, and all changes to the facility will be completed by local companies and contractors.Our long-term Plan is to establish continuity across Rush Street’s PA properties, sportsbooks, iGaming and guest rewards programs.As gaming becomes a 360-degree experience -land-based, mobile, online- a unified brand for Rush Street’s PA properties will best serve the Commonwealth, host communities, guests, and team members.Continuously improving customer experiences is a shared goal of the PGCB and Rush Street.That should be welcome news to any interested sports betters in the greater Philadelphia area. Rush Street Gaming presented the launch of an expanded, permanent sportsbook to be built on-site by the end of Summer 2019– this was already in the works. SugarHouse Casino’s rebranding does little to change the existing structure with one major exception. Fall 2019: Ceremonial Rivers Casino Philadelphia Launch.End Summer: Launch of expanded, permanent sportsbook.Early Summer: Begin property transformation, including internal controls (signage, gaming items, etc.).Now: Announcement of intention to rebrand.Rivers Philadelphia TimelineĪs for the Philadelphia rebranding, Rush Street Gaming presented the following timeline for the rebranding rollout:

We’ve been told that it will be rebranded as BetRivers, while the online casino will likely be branded as Rivers Casino PA. It will become Rivers Sportsbook, which was already expected to launch in PA. What This Means for Sports Betting and the SugarHouse SportsbookĪs you likely know already, SugarHouse Sportsbook went live for online betting in PA on May 31.

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